비즈엔터

▲NCT DREAM(SM Entertainment)

SM(KOSDAQ 041510)'s stock price closed 10% higher than the previous day. This is likely due to the favorable performance of NCT DREAM, which was released the previous day.

SM closed at 87,100 won on the KOSDAQ market on the 26th, up 10.11% or 8,000 won from the previous trading day. After falling to 70,000 won earlier this month, SM's stock price has recovered 24.4% in three weeks.

SM's rise is largely due to the popularity of NCT DREAM. NCT DREAM released their new album "DREAM()SCAPE" on the 25th. It is their comeback after 8 months.

NCT DREAM's new album sold approximately 1.33 million copies on the first day of its release, topping the daily charts of major Korean music charts such as Hanter Chart, Yes24, and Circle Chart Retail Album. It also topped the daily album chart of Japan's Recochoku and the real-time surge chart of AWA, a local platform in Japan.

NCT DREAM achieved a million seller on the first day of release with the mini album, outperforming the 1.16 million copies sold on the first day of their third studio album "ISTJ," which was released in July last year.

▲NCT DREAM(SM Entertainment)

The title track, "Smoothie," not only topped the Melon HOT100 and Bucks, but also dominated various music charts, including the Billboard Hot 100 and Bucks, proving once again the power of NCT DREAM.

NCT DREAM is expected to continue the good vibes by opening a pop-up store to commemorate their comeback on the 28th. NCT DREAM's 'DREAM( )SCAPE ZONE' will be available for a week from April 28th to April 3rd at Iconic Square on the 2nd basement level of The Hyundai Seoul.

The pop-up store is a space that incorporates the concept of the new album, and is expected to attract high interest from fans as it is filled with various contents such as the trailer video for the title track "Smoothie," a photo zone decorated with objects from the music video, and physical albums and official MDs.